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  • Maria Batenkova

“How can a podcast be a great marketing tool for your business?”


‘With 660,000 shows and 62 million listeners, the century’s first new art form enters its corporate stage’.( A. Sternbergh). Once upon a time, in the far away 2004, the word podcast was born: by combining the words iPod and broadcast. It is a downloadable radio episode, you may say. Fast-forward to 2020, and the podcast industry has more than 28 million podcast episodes to download. From self-employed to corporations are starting to notice the benefits of podcasting themselves to promote their business.

One of the main reasons to use podcasts as a digital marketing tool for your business is that they can be a unique way of communicating with your customers. You can tell your brand story, the company’s values, and many other helpful and useful material that will fit your customers. Not only the podcast will guide the right client, but also it will build a stronger and trusted relationship with your customer. By being transparent and genuine in your podcast, inviting your employees to be guest speakers or even your customers, asking your audience more questions and encouraging them to engage as well will do a lot to you and your business.

You can also advertise your product/service on other podcasts. According to IAB Podcast Ad Revenue Study, more than 1 billion US dollars will be spent on podcast advertising budget solely in the US in 2021, and this number grows every year. One of the main benefits is that it usually has a very specific niche, therefore, you can easily target the correct audience for your ads. Listeners are also very loyal and active to podcasts, making it easier to appeal to the intended audience.

Even-though, the podcast doesn't require new technologies, it is only now getting deserved attention. Don’t miss that marketing tool to help you to market your business. You can contact Green Mo. today and we will help you launch and promote your podcast!

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